Breville is to add Reevoo’s ratings and reviews solution to its website. The kitchen appliance manufacturer is replacing a complex, manual and labour-intensive process of maintaining ‘Buy’ links to its distributors across the web.

Instead, ReevooMark will display reviews for Breville products aggregated from more than 120 locations around the web. This will enable visitors to the site to see Reevoo scores and detailed reviews for any Breville product without navigating away from its product page.

James Sizer, communications manager at Breville, says: “Our objective with reviews is to provide some additional peace of mind for customers as they make purchasing decisions. We want reviews to help customers make informed selections and choose the right product for themselves, ensuring satisfaction and encouraging brand loyalty. We’re also aiming to increase sales conversion for our retailers, because consumers will be making educated, informed decisions based on trusted, independent reviews from their peers. We also believe that the sharing of reviews via Reevoo will encourage a community aspect on our site. This will help us to understand consumer perception and needs, something we can feed into future product development.”

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