09/12/11
By Karen Moss
Brandbank has worked successfully with Tesco on the launch of its new online grocery service for customers in the Czech Republic. The Tesco service went live in Prague earlier this month.
The Brandbank services help Tesco provide online consumers with accurate, up to date product information. In the Czech Republic Brandbank has worked with Tesco's supplier base to provide a continuous and authorised feed of comprehensive product information and images.
Niall Walsh, Tesco international marketing manager, says: "From Tesco's perspective, Brandbank provides a trusted source of accurate and up to date product information. This is fundamental to a great consumer experience online."
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