LaSer UK has launched a new service to provide retailers a cost effective loyalty solution. The first partnership to launch is with established department store chain Beales to manage its ‘Love Rewards’ loyalty programme.
Beales were looking for an innovative and cost effective solution to enhance loyalty and release value from its 120,000 account card and loyalty card customers, held on two separate databases. LaSer UK and Beales collaborated to create a strategy focused on creating a single platform, removing and closing the store card, and enhancing the ‘Love Rewards’ loyalty programme.
‘Love Rewards’, promoted across Beales’s 32 department stores, gives members access to exclusive offers and promotions as well as points gained from spend in-store which are converted to vouchers twice a year to be redeemed in Beales’ stores.
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