12/10/2010

By Scott Thompson

Bazaarvoice has announced the winners of its third annual Social Commerce Awards, which took place last week at BFI IMAX in London. The awards recognise those companies who are using consumer-generated content in new and innovative ways to change their businesses.

The 2010 award winners included: Launch of the Year: B&Q for its launch of the Social Hub on diy.com. The retailer executed a successful launch of its implementations of Bazaarvoice’s Ratings & Reviews, Ask & Answer, and Stories. Best Use of UGC in Email: Laithwaites Wines for a creative and successful email campaign, featuring user-generated content and customer reviews, enabling the brand to see higher open rates and higher sales as a result. Campaign of the Year: Homebase for its unconventional and innovative campaign to solicit reviews from in-store shoppers using Nectar. The brand was able to increase review volume and connect the on-site experience with offline shoppers to drive higher engagement and increased review coverage.

Social Commerce Rockstar: Evans Cycles for using social commerce tools and technologies in every facet of the business. Rookie of the Year: The Phone House Sweden for a successful and integrated kick-start in social commerce, including a multi-channel campaign on the web, in catalogues and brochures, on promotional materials, and more. The Innovator Award: Appliance-Reviews.co.uk for taking social commerce tools and technologies to develop a truly innovative and customer-centric hub for customer opinions on white goods and appliances.

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