Bay Tree Food Company has implemented data synchronisation technology to communicate its product information with House of Fraser.

The Datasync solution from Inovis allows Bay Tree to update details such as price, colour, size, weight and images to allow for more efficient ordering, with less mistakes. The company expects to reduce the time taken to capture product data by up to 50 per cent, allowing the business to speed-up the warehouse-to-shelf process.

"As a growing business, developing strong relationships with customers such as House of Fraser is directly linked to getting orders right first time," says Geoff Southam, sales manager at Bay Tree. "Technology is vitally important in helping us work smarter, and the DataSync service will help us cut out costly mistakes which impact order accuracy, meaning we can spend time discussing new products and sales, rather than problems within our supply chain."

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