21/02/12
By Karen Moss
A new nationwide study commissioned by Basekit.com has revealed Brits are not embracing tablets as much as expected. Only four per cent of respondents said they were currently using a tablet for online shopping.
And the study found even less people use a mobile phone for online shopping. Despite the proliferation of apps from online retail stores such as Tesco and Amazon, only two per cent of people claim to shop online through their mobile phone.
Over twice as many men are shopping online through a tablet or mobile (nine per cent of men versus four per cent of women). Men are also the UK's biggest spenders, despite spending 12 per cent less time online.
On average each month men spend £273.15 (£127.93 online and £145.22 in store) compared to just £212.78 (£105.42 online and £107.36 in store) for women.
Young people are over twice as likely as the national average to use a mobile phone or tablet to shop, with 9.2 per cent of 18-24 year olds and 9.8 per cent of 25-34 year olds using tablet or mobile. Whereas none of the over 55 respondents had used a mobile phone to shop online
Basekit.com commissioned the research to help British retailers find out what is – and isn’t – important for their customers when shopping online.
“There’s huge hype and publicity at the moment around tablets so it’s perhaps surprising to see that this isn’t being translated into general use amongst Brits," explains Juan Lobato, CEO, Basekit.com. "At Basekit.com, we have created thousands of successful e-commerce sites, so wanted to reassure current and potential online retailers about what they do and do not need to do when creating a site. This should hopefully lead them to create successful future-proofed e-commerce sites that will boost sales during these difficult economic times.”
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