A new nationwide study commissioned by Basekit.com, has revealed how Brits are shopping online and on the High Street. The over 55s are the UK’s biggest online shoppers with 86 per cent shopping regularly online.

Of these 36 per cent now say that they do their majority of shopping online, rather than on the High Street, and six per cent expect to do all their shopping online in the future. Young people aged 25-34 are the least likely to shop online with 13 per cent claiming that they never do it

On average, Brits spend over 2.4 hours a week shopping online, compared to an average of 1.2 hours spent window shopping on the High Street. But it’s not all doom and gloom – average spend in bricks and mortar shops is higher than in online stores.

Brits are still choosing to buy high value items such as cars from retailers they can actually visit, leading to higher average monthly spend in physical stores of £126 per month, compared to £116 in online shops.

Men are the UK’s biggest spenders. Despite spending less time shopping, men spend nearly a third more each month than women with an average spend of £273 (£127 online and £145 in-store) compared to just £212.78 (£105 online and £107 in-store) for women.

People living in the North East spend the most time shopping with over four hours a week dedicated to this activity. But Londoners are the biggest spenders with an average monthly shop of £383 (£183 online and £199 in-store).

“When it comes to the UK retail environment, the majority of stories are all doom and gloom about local and national stores struggling to keep afloat during these difficult financial times. However, our research shows that Brits are still keen shoppers with people spending many hours a week shopping,” said Chris Winstanley, VP, marketing, Basekit.com.

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