Barratts Priceless is rolling out customer reviews across its portfolio of six specialist shoe websites.
The chain, which has 435 stores and concessions, has appointed Bazaarvoice to implement, host and moderate its Ratings & Reviews platform. "We'll be measuring the increase in conversion and the signs are good," says Ken Platt, head of e-commerce at Barratts Priceless. "It's going to benefit the business in lots of ways - for example we're liaising with buyers and our customer service department to act on feedback; be it ensuring consistent stock levels of more popular items or improving products. We'll use customer content in as many areas as we can."
The retailer is also exploring opportunities to use customer review content in-store and in its printed catalogues.
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