The rewards scheme Barclaycard Freedom has announced the launch of its eStore, which rewards customers as they shop online. The site, which can be accessed through mybarclaycard, will give eligible Barclaycard holders the opportunity to earn Reward Money from online purchases.

This can be earned at approximately 80 online retail outlets across the UK, including brands such as Currys, Comet and HMV, as well as over 20,000 other participating retailers. To launch the site, Barclaycard Freedom will be offering five per cent Reward Money on the first 40,000 purchases in the eStore until 5 January, after which shoppers can continue to enjoy one per cent on every purchase made.

Sarah Alspach of Barclaycard Freedom says: “Shopping online is now the norm for most consumers, not least because of the fantastic savings that can be made. Barclaycard Freedom eStore is a unique way of earning Reward Money while shopping online. The five per cent promotion will enable our cardholders to strengthen their Reward Money balance and treat themselves in the New Year. Earn and spend coalition partners can be found at barclaycardfreedom.co.uk .”

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