BT Expedite & Fresca has signed a deal with Cath Kidston Ltd, the global lifestyle brand, to design and build a new e-commerce website for the company. Increased online customer demand, particularly internationally, has driven the need for a new e-commerce platform for Cath Kidston.

The company is seeing record online growth outside of the UK, especially in the US and Australia.

Scheduled to go live this summer, the new multi-channel platform Expedite & Fresca is building will include a mobile optimised site. It will use a content delivery network, where local content outside the UK is cached via local servers, enabling faster delivery and loading of web pages and rich content for customers.

The website will incorporate some of the next generation FrescaCommerce platform features such as enhanced multilingual functions, making it easier to manage and update languages more quickly, customer ratings and reviews, and an enhanced search function.

The first phase of the build will allow purchases in three currencies - pounds, euros and dollars. The second phase will feature localised content for customers outside the UK and languages including French and German.

Amy Bastow, e-commerce director, Cath Kidston, says: “Expedite & Fresca offered us a single point of accountability for the new website for integration, development and design and that’s very important to us. We were impressed by their core selling platform, the fact that we were able to choose from their portfolio of multi-channel products and their ability to support high volumes of traffic during trading peaks.”

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