16/06/11
By Karen Moss
BT’s specialist retail e-commerce division, BT Fresca, has signed a new five-year deal with Aurora Fashions and Karen Millen. It will support the fashion retailer’s plans to grow its brands and increase sales outside the UK, initially focusing on expansion in Europe and Australia.
BT Fresca has provided websites for Karen Millen, Oasis, Warehouse and Coast for five years in the UK. Recently, all the sites were optimised for mobile commerce.
The FrescaCommerce Platform aims to blend creativity with e-commerce best practice and integrate back office functions like customer ordering, call centre and fulfilment, to maximise sales while giving customers an engaging online experience.
Hash Ladha, Aurora’s group multi-channel director, says: “We are very impressed by the current FrescaCommerce Platform and BT’s development plans for the future. These will help underpin our own plans for growth in Europe, Asia-Pacific and beyond.”
For the contract, BT Fresca will provide local language web sites that support local fulfilment, promotions, payment and customer service tailored for each specific country starting with Germany and Australia. The web sites will support local payment types, and the capacity to manage fulfilment from a local distribution centre.
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