29/09/2011
By Scott Thompson
B&Q has launched a mobile transactional site as it looks to take advantage of a growing number of customers interested in shopping via their phones. The site gives access to diy.com and allows customers to click and collect
The retailer says that so far this year approximately 4.5 million users have browsed DIY.com via their mobile devices. Dave Elliott, director of multi-channel at B&Q, says: "We're bringing our online channels inline with consumer trends to make it easier for our customers to browse, be inspired and shop for all their home improvement needs on the go with minimum effort and no fuss."
Other stories you may find of interest:
Mobile sites not meeting expectations
Mobile shopping and browsing is catching on with consumers but their expectations are still not being met, studies reveal
PayPal: Expect mobile shopping explosion
PayPal has commissioned a five-year forecast projecting the growth of mobile retail in the UK
UK retail not prepared for mobile
Eight seven per cent of retailers believe mobile commerce will impact shopping in the next two years, but just 16 per cent have a strategy in place
Whitepapers
Maven and SAP Business Objects yield fruitful business insight for Berry Gardens: Business Intelligence case study.
Synopsis: Discover how Berry Gardens uses SAP Business Objects delivered by Maven to solve a daily complex logistical puzzle - how to get berries from field to shelf within a matter of hours. With a morning’s turnover typically worth between £7m and £10m, access to up-to-the-minute information is vital to Berry Gardens’ success.
Augmenting 3-D Secure with Comprehensive Controls for Fraud Prevention
An advisory guide by Accertify for enterprise merchant fraud teams and chargeback managers, risk analysts, Compliance officers and financial system managers who are looking for effective ways to reduce payment card fraud.
Low-cost ECO POS now a reality
Eco-Friendly POS:
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
It’s Not Easy Being Green …Or Is It?
Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
Retail 2D: The connected Shopper
Today, retailers face a new connected customer that expects a seamless and customized shopping experience across different channels, from websites to mobile applications to in-store. This new technology-empowered shopper uses the Internet and a smartphone to search, compare, evaluate, and buy products and services, and most importantly, to engage and interact with retailers in order to get tailored offers.
