Trillium Leaderboard Ad
Subscribe to our e-newsletter
Privacy and cookies
Tuesday 21 April 2015

LATEST NEWS

jda_lakeland-banner_23-march2015
bronto_cart_research_6-march-2015

Aurora deploy UK's first iPad PoS

Written by Karen Moss
12/09/11

Fans of Coast, Oasis, Warehouse and Karen Millen can now buy clothes in-store using fashion retail’s first iPad-enabled point of sale (PoS) system, supplied by BT Expedite, BT’s specialist retail division. The new system offers an enhanced customer experience across channels by enabling sales associates to quickly and easily access the brands’ websites anywhere in-store.

Staff can check product availability across the UK and place online orders where the right stock is not immediately available. The iPad PoS also shortens queue times and makes the payment process mobile, simpler and more engaging. It is being piloted in eight Aurora Fashion stores for the Coast, Oasis, Warehouse and Karen Millen brands in London and Oxford.

Ish Patel, Group Strategic Development director at Aurora Fashions, said: “This really is the next step in defining the customer journey of the future and giving our customers an enhanced, more engaging experience enabled by mobile technology. The i-Pad PoS is part of Aurora’s commitment to be at the forefront of multichannel retailing and this initiative starts to merge digital commerce with physical retailing to create a seamless experience.”



Latest News Headlines
FStech/Retail Systems videocast

Deputy Editor Michelle Stevens highlights the upcoming awards hosted by FStech and Retail Systems

Most read stories...
World Markets (15 minute+ time delay)
FTSE 100
7052.13
57.50
Dow Jones IA
18034.47
208.17
NASDAQ
4994.602
62.79
DAX 30
11891.91
203.21