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Tuesday 19 June 2018


CashComplete Solutions
Daisy Group

ASOS retail sales jump by almost a third

Written by Anthony Strzalek

Online fashion retailer ASOS has seen sales increase by almost a third (32 per cent) to just over £660 million in the four months to June 2017.

International retail sales grew 44 per cent, with the UK posting a 16 per cent rise in sales to £235 million. EU retail sales grew 41 per cent, with the strong overseas figures likely due, in part at least, to the decline of the pound.

The four month period also showed strong customer engagement for the e-retailer with active customers up by 25 per cent, average basket values up three per cent and average order frequency up six per cent.

Nick Beighton, CEO, commented: “Strong H1 sales momentum has continued through the third period supported by our ongoing investment in our customer proposition and in price.

This good performance has been underpinned by advances across all areas of our business including retail, technology, warehousing, delivery solutions and customer care. We have made a smooth transition to our new Eurohub 2 facility in Germany and anticipate confirming a new US logistics hub soon. We remain on track and confident of meeting market expectations.”

The financial results follow a survey earlier this year from dotmailer which put ASOS top in a global customer experience poll.

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