Asda’s fashion brand George has started using supply chain IT from ediTRACK so that recently announced franchise partners, across the Middle East and Channel Islands, can track and manage the ordering and shipment of the latest clothing ranges.

ediTRACK’s software as a service (SaaS) will give George franchisees full visibility of where their stock is in the supply chain. It shows how and when the latest fashions will be delivered to their distribution hubs and container freight stations covering areas from the UK to China and the Middle East. It also updates them on each product’s progress through quality control checks.

The software developed by ediTRACK is one component of a broader supply chain management solution, integrating an online ordering system developed by Momentis and software from other suppliers, including SAP.

Once franchisees have viewed and selected products, the ediTRACK system takes the purchase order information and helps them to establish what they need from each supplier. It then provides complete visibility of supply chain processes to everyone involved, so they can manage authorisations and the movement of goods through the supply chain.

A George at Asda spokesperson says: “Working with ediTRACK means our franchise partners can simply log onto one system and share definitive up-to-date information with their supply chain partners. This is going to save a huge amount of time, which is very important in the fast-changing fashion business.”

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