20/04/12
By Karen Moss
Asda will become the latest business in the UK to introduce contactless payments in partnership with Streamline and Visa Europe. The new contactless payment option will be available across 25 stores from July onwards.
The contactless technology, provided by Streamline and Visa Europe, means that some Asda customers will be able to simply tap the reader with their contactless enabled card when making payments of up to £15 (rising to £20 from 1 June).
The technology is expected to reduce queues, especially during peak periods.
Matthew Rowsell, chief commercial officer at Streamline, says: “This partnership is the latest step in the contactless revolution that we’re seeing right across the UK. Bringing Asda on board reinforces how popular and necessary contactless has become.
"Streamline is committed to keeping retailers up to date with the latest industry and consumer trends, with ongoing support and guidance in implementation.”
Mark Austin, head of contactless, Visa Europe says: “The rollout of contactless technology by organisations like Asda is helping to set the scene for a major change in the way we pay. We’re excited to be working with partners across the industry and remain committed to the rollout of Visa payWave to match the ever increasing uptake of Visa contactless cards by British consumers.”
