Asda has introduced online customer ratings and reviews to its non-food product range.
Bazaarvoice has been appointed by the retailer to implement its hosted Ratings & Reviews solution. Reviews are available across approximately 90,000 products on Asda Direct, including the George range.
"From a business point of view we can now see how products appeal to our customers - and our customers will receive unbiased views from fellow shoppers to help them make successful purchase decisions," says Mitch Cooper, web merchandising manager at Asda Direct. "We're also looking forward to using the results in other ways. For example, we plan to allow customers to sort by unique rating dimensions, such as 'top rated,' giving customers a new way to navigate while shopping online."
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