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By Karen Moss

Asda has launched its first Android transactional mobile app - allowing customers to buy Asda groceries online using their Android phone. The move follows the launch of the retailer’s transactional iPhone app and mobile-optimised grocery site back in November and August last year.

Customers can now download the free Asda App onto their Android phone and register, shop and amend an existing order or delivery slot up until 10pm the day before their delivery is due. The app also has an integrated barcode scanner and voice search function to make finding and adding products even easier, meaning customers can check the price of a product wherever they are.

The new app also includes a convenient mobile store locator, offering maps and directions so customers can easily find their nearest Asda when they are out and about.

Kate Cuthbertson, Asda’s head of mobile innovation says: “More than half of Asda customers now have a smartphone - and they’ve told us they love the convenience and freedom that it gives them. We’re delighted to be able to extend the features that shoppers using our iPhone App enjoy into an Android App, so even more busy Asda mums can shop – and price check – on the move.

“Our mobile innovation strategy is focused on providing our customers with simple mobile solutions that help to save money with Asda every day. We work very closely with the Walmart team in the US to identify technical solutions which will help our in-store and on-line customers through their mobile, then make them a reality. We’ve got lots more exciting projects in the pipeline, so watch this space!’

The app is free and can be downloaded from Google Play immediately.



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