Ascension, which has opened its first bricks and mortar store in London's West End, has implemented Futura's EPoS and retail management system.

Adam Smith, CEO at the ethical fashion retailer, wanted to solve a number of challenges, in particular the need to balance stock and avoid depletions in different parts of the business. He was also looking for predictive buying requirements as sales history built up; real-time store replenishment guidance and the ability to generate critical trading reports and analysis.

"We chose Futura because they could quickly deliver a cost-effective, scalable and strategic solution to support our fast growing multi-channel business needs. Their strength in inventory control, allocations and replenishment combined with a host of other features including chip and PIN, warehousing and mobile retailing were also important factors for us," he says.

Later next year, Futura will be working with Ascension to link stock allocation to its online trading arm: www.ascensiononline.co.uk

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