By Karen Moss

Arsenal Football Club today reveals its new online boot room which makes players’ exclusive footwear available to supporters for the first time. Set up with Pro-Direct, the world’s largest online football retailer, the service provides access to top of the range boots and the opportunity to personalise them.

The boot room will stock Nike Mercurial, CTR360 and Tiempo boots in the exact colour schemes and designs favoured by some of Arsenal’s top players.

The store’s boot personalisation service will give fans the chance to emulate players’ boots right down to the names, numbers and home flags stitched into the leather, or to individualise them with their own design flourishes.

The specially designed boots will be available in all sizes and for all surfaces, including astro-turf and indoor.

Arsenal player of the year, Jack Wilshere, says: “So much of the game is in your head and it's important you feel right in what you're wearing. My boots (Nike CTR 360s) feel so comfortable. When the ball comes to you they give you a nice soft touch. They're a light boot which is great for getting around the pitch – I think they're the perfect boot for any midfield player. The technology in football boots can really help your game. It’s important that you have boots that are right for you.”

The Arsenal boot room will deliver to most countries worldwide and most of Europe within 48 hours. Visit www.arsenalbootroom.com

Home     More News


Other stories you may find of interest:

Aurora launch German language site
Aurora Fashions, the group behind Coast, Oasis and Warehouse, will launch its first native language website this autumn in Germany

Republic reaps benefits of multi-channel software
Republic has chosen customer service technology from Eptica to manage its e-commerce growth



Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

mpu_awards



Whitepapers
Maven and SAP Business Objects yield fruitful business insight for Berry Gardens: Business Intelligence case study.
Synopsis: Discover how Berry Gardens uses SAP Business Objects delivered by Maven to solve a daily complex logistical puzzle - how to get berries from field to shelf within a matter of hours. With a morning’s turnover typically worth between £7m and £10m, access to up-to-the-minute information is vital to Berry Gardens’ success.
Augmenting 3-D Secure with Comprehensive Controls for Fraud Prevention
An advisory guide by Accertify for enterprise merchant fraud teams and chargeback managers, risk analysts, Compliance officers and financial system managers who are looking for effective ways to reduce payment card fraud.
Low-cost ECO POS now a reality
Eco-Friendly POS:
It’s Not Easy Being Green …Or Is It?

Retailers no longer need to experience the pains of high monetary investment or an uncomfortable shift in normal operations to reduce costs and unnecessary resources.
Retail 2D: The connected Shopper
Today, retailers face a new connected customer that expects a seamless and customized shopping experience across different channels, from websites to mobile applications to in-store. This new technology-empowered shopper uses the Internet and a smartphone to search, compare, evaluate, and buy products and services, and most importantly, to engage and interact with retailers in order to get tailored offers.

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

This website is a part of Perspective Publishing Limited, registered in England No 2876166.