Argos, one of the UK’s leading retailers, has launched the Argos Multi-Media Centre (AMMC) with Summersault.

The retailer is partnering with strategy and communications agency Summersault, who are running Argos MMC, selling advertising opportunities to partners and key brands across a variety of media channels including catalogue, website and email marketing programs.

AMMC will help Argos capitalise on its massive consumer reach as Summersault’s managing director, Gail Franks, explains: “Argos is a very well known brand with a website that currently generates around 395m hits a year, with a distribution of 30million catalogues per annum from its 700 stores.

“Signing them as a client is testament to the evolution and growth of our strategic approach and moves us ever closer to the bigger players in the customer communications world.”

Describing the move as offering their partners “a really compelling opportunity to communicate with UK consumers”, Argos believes the new revenue stream will help to diversify its business.

Danny Donovan, managing director of MediaCom Retail, endorsed the new idea, commenting: “Brands carried by Argos are likely to find this an exciting proposition.”

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