Anya Media has launched a new app for iPhone and iPad, which will allow fashion retail buyers and planners to do their ‘merchandising on the move’. The free app, called Runway Merchandiser, will be the first mobile app for retail merchandising offered on the Apple App Store.

It is available to download from iTunes now, in time for the upcoming season’s fashion shows including Pure, MODA and London Fashion week.

Fashion buyers and merchandisers attending the shows can use Runway Merchandiser - the Pret-a-Porter Edition of their Runway merchandising software - to enter details of garments and accessories that they are interested in stocking for the Spring-Summer 2013 season.

Helping buyers save time and stay in control, the app allows them to create mini range plans complete with pricing and margins, at any fashion event. Anya Media, will be exhibiting at Pure London.

“If you’re a fashion buyer, this can be a hectic time of year,” says Anya Media CEO, Christina Grzasko. “You may well be planning to attend up to ten major shows in a month, taking in some big fashion weeks and brand showroom visits along the way. That’s a lot of garments and accessories to assess in a very short period and probably far too much information to retain in your head or on scraps of paper.

“The danger for buyers who do things in this way is that they end up making a rash impulse purchase of a half-remembered product. That’s where our new app comes in."

The app can also be used with Anya Media’s Runway desktop merchandising software.

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