UK lingerie and adult toy retailers Ann Summers has chosen to install new customer experience optimisation technology.

The retailer selected Biglight’s Customer Experience Optimisation process to boost the shopping experience for its customers.

Jo Hyder, head of brand and digital at Ann Summers, commented: “We engaged Biglight to support our mission of delivering a better shopping experience, they showed a great understanding of our business objectives, as well as offering significant experience in the retail sector.

“Our business felt confident they would be able to help us achieve our goals quickly and support us, where needed, as we move forwards.”

Biglight’s Steve Borge added: “We are delighted to have been selected by Ann Summers. As a result of the appointment, our talented optimisation specialists will work closely with the Ann Summers team to identify, prioritise and test improvements to the customer experience, in order to deliver revenue growth.”

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