Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Thursday 14 December 2017

LATEST NEWS 

Amazon files ‘anti-showrooming’ patent

Written by Chris Lemmon
19/06/2017

Amazon has filed a patent in the US that will prevent in-store shoppers from checking the prices from rival retailers.

The announcement follows the news that the online giant is set to purchase grocery chain Whole Foods for $13.7 billion, taking control of more than 460 supermarket stores in the US, Canada and the UK.

Named ‘Physical Store Online Shopping Control’, the patent describes a system which allows Amazon to intercept network requests like URLs and search terms that occur on its in-store Wi-Fi network – dubbed ‘anti-showrooming’.

For example, if you try and access a competitor’s website to price check an item, the retailer could compare the requested content to what is offered in-store and then send price comparison information or a coupon to your browser instead, or could block content outright.

The patent explains: “A negative scenario may exist for a physical store retailer when a consumer evaluates items at the physical store, leverages physical store sales representatives, and then reviews pricing information online in order to purchase the same item from an online retailer. The physical store retailer pays for floor space, sales representative time, product inventory management, and other costs while not being able to complete a sales transaction.”



Related Articles

Advantech's AIM-37 mobile POS solution rocks the Hellfest in France
An application story of the Advantech mobile POS tablet system with printer cradle at the Hellfest festival in Clisson, France.

StarMicronics

Omnichannel strategies
Michelle Stevens discusses omnichannel strategies, payments and retail data with Payvision’s Gijs op de Weegh
Most read stories...
World Markets (15 minute+ time delay)
FTSE
7,496.51
-3.90
S&P 500
2,662.85
-1.26
Nikkei 225
22,758.07
-108.10

InterSystems 2017