Aldata, now part of Symphony EYC, announced that Midlands Co-operative has extended its investment to optimise its product assortment and retail space for each of its 192 food stores. Midlands Co-operative will be able to ensure store layouts and inventory meet the demands of local shoppers.

“Community is enormously important to us, so it is vital that we reflect those product needs locally,” says Mark Ruttley, general manager – information solutions, Midlands Co-operative. “Space in Convenience stores has to be optimised, and it will make it easier to make the most of our merchandisable space.”

Midlands Co-operative has invested in Aldata’s Merchandising & Category Management solutions for Store Planning, Shelf Planning and Planogram Automation, which when used in conjunction with the G.O.L.D. Supply Chain and Store Replenishment solutions will enable Midlands Co-operative to match product ordering to the dimensions of both the store and the individual shelves, driving better availability and shopper satisfaction.

Share Story: