In an effort to expand its digital presence, sportswear retailer Adidas has launched a new shopping app, designed to give customers a more personalised service.

The new app uses Salesforce technology including Commerce Cloud, Marketing Cloud and Service Cloud, and is available for download through the Apple App Store and the Google Play Store in the US and UK.

The Adidas app offers an experience tailored to the consumer’s preferences and behaviour, providing access to the online store as well as customised product recommendations, personalised articles, blog posts, videos and real-time updates about sports, athletes and products.

Consumers can complete transactions directly in the app using the tap to buy through Apple Pay and Android Pay, track their order and chat with consumer service. Adidas plans to roll out the new app in more countries through the first half of 2018.

Joseph Godsey, head of digital brand commerce at Adidas, said: “With the Adidas app we are truly enhancing and personalising our consumer’s experience with Adidas. With one tap, consumers can now purchase directly through the app, track their order, interact with the brand and benefit from a customised newsfeed.

“The app gets to know the consumer’s sport and style preferences and learns from his or her behaviour and interaction with Adidas across all our digital touch points. The most relevant news stories, articles, blog posts, videos and events announcements are surfaced to engage with the consumer on what they are passionate about. It will take into account preferred sizes and colours and shows availability based on the consumer’s country location.”

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