15/12/11
By Karen Moss
ASOS attracted more new followers to their social media accounts than any other retailer in 2011. According to the latest Social Media Benchmark results, Topshop remains at the top of the Facebook leagues, but ASOS dominated the social media scene in 2011.
The e-commerce fashion giant added nearly half a million followers to their Facebook account in the last six months and now top the Twitter tables.
Derek Eccelston, eDigitalResearch, says: "2011 has been a huge year of social media, with the introduction of f-commerce the pivotal turning point for many retailers. As sites become more commercially friendly, especially with further developments to brand pages, retailers need to be taking advantage of the opportunities sites like these are offering them in terms of increasing their customer base and strengthening relationships."
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