ASOS has announced the launch of its first iPad app giving free access to the fashion retailer’s magazine globally as of Friday, 5 August. Coinciding with the re-designed September issue of ASOS magazine, the app offers free access to the publication’s editorial content, enabling the reader full shopping capability, 360-degree product views and exclusive behind-the-scenes video and music content.

Developed in-house, the app offers seamless integration of free editorial, entertainment and shopping.

Nick Robertson, CEO, ASOS, says: “This is not just a version of the print edition, or web content, but refreshingly it delivers unique and compelling tablet-based experiences all of its own and is free to download. We’re also working on additional mobile developments in the next few months, resulting in Android and PlayBook versions in time for the Christmas market and menswear focused tip-ons. ASOS is opening its doors to global brands to benefit from the same seamless experience.”

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