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By Scott Thompson

ASOS.com is launching a fully transactional Facebook shop later this month.

The new application, powered by Usablenet’s platform, means that customers can shop the entire ASOS product range, which expands by approximately 1,300 new product lines each week, through the Facebook store, using their existing login details, and take advantage of all account facilities such as order tracking.

“I’m delighted to announce the arrival of our Facebook store; another first from ASOS, and another way for our customers to tailor their shopping experience,” says James Hart, e-commerce director at ASOS. “Millions of our users already interact with ASOS through Facebook, commenting on, sharing and discovering new items. Many of those go on to buy something on one of our sites. Our Facebook store will allow them to do this directly through the site.”



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