19/09/11
By Karen Moss
ASOS, Britain’s largest online fashion retailer have launched ASOS.com/au, the company’s Australian standalone website. Aimed at fashion forward 16-34 year olds globally, ASOS attracts over 13 million unique visitors a month and as of 30 June 2011 had 5.8 million registered customers from the 160 countries the e-tailer ships to.
The Australian website will offer customers a customised experience with pricing in Australian dollars, bespoke editorial content, free shipping and local returns. Australian customers will also benefit from culturally relevant marketing including newsletters, site banners and a tailored social media campaign; the company currently has over 1,000,000 fans on Facebook and is actively engaged with its 200,000 followers on Twitter.
“We knew early on the enormity of the growth opportunity abroad and that our customers wanted their own ASOS experience.” says Nick Robertson, founder and CEO of ASOS, who established the company 11 years ago with three employees. “We’re more than just an online shop. Our aim is to be an online destination for all things fashion.”
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