HULFT BANNER
Subscribe to our e-newsletter
Follow us on Twitter
Privacy and cookies
Established 1996
Tuesday 20 August 2019

LATEST NEWS 

Payments Awards 2019

AO World launches into phone sales

Written by Peter Walker
08/08/19

AO World has launched a new website selling mobile phones, contracts and SIM cards.

The online-only electricals retailer stated that it is well-positioned to undercut rival High Street brands like Dixons Carphone, as customers “don’t have to pay for hundreds of high street stores with thousands of sales staff”.

Chief executive John Roberts said: “Customers tell us that they find buying mobile and connectivity complicated, so from today, we’re making it easy to choose what’s best for them with easy-to-understand pricing and fantastic service.”

The move comes as AO seeks to diversify its business, having reported a £18.9 million loss for the year to 31 March, up from £13.5 million a year earlier.

It has been building the infrastructure for its mobile move since the acquisition of Mobile Phones Direct in December last year.


Retail Payments Survey

Related Articles

HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.

Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.
Most read stories...
World Markets (15 minute+ time delay)