By Karen Moss
2ergo, the mobile solutions company behind Orange Wednesdays, is enabling High Street retailers to offer shoppers instant deals that can be redeemed via their smartphone.
TikTap is a contactless mobile voucher redemption solution, which is enabled via a unique pod that plugs directly into a retailer’s EPoS system. The device enables consumers to redeem coupons and offers by simply downloading the TikTap app.
The app stores details of all live deals and offers in the area – users can then ‘tik’ the ones that appeal. When in store, the user simply ‘taps’ their mobile phones over the pod to redeem the offer.
For the first time, independent and small High Street retailers will be able to track and validate redemption of the offer in real-time providing vital insight into buying patterns, offer uptake and brand insight - bridging the gap between online, mobile and High Street shopping.
The TikTap solution incorporates voucher and coupon technology with point of sale redemption, and location-relevant offers and promotions. This contactless technology is compatible with all currently available smartphones and has been designed to interact seamlessly with near field communications (NFC) handsets if or when they are made available.
The TikTap pod is compatible with nearly all models of EPoS terminal.