The independent distributor of DVD and video across the UK is commissioning screen media specialist Grand Visual to produce the promotional clip which appears on screens in the retailer’s High Street stores nationwide.

The distributor wants to showcase the quality and entertainment value of the HKL and Premier Asia labels as well as introducing specific price points for the product.
Grand Visual created a three-minute promotional execution featuring edited sequences from over 12 of the labels’ titles. On screen graphics highlight the available releases and the price point.

“The HMV store environment is visually busy and therefore a challenging space to attract attention and engage viewers,” says Jeremy Shaw, creative producer at Grand Visual. “We used the most eye-catching sequences from the various showcased movies and delivered a high energy edit. The action was underpinned by constant branding.”