The screens, will be installed above National Lottery Scratchcard dispensers and will enable players and retailers to tune into the latest news about National Lottery games (including up-to-date jackpots amounts), promotions and events.

The 1,450 screens will be installed and go live by the end of the year, giving lottery retailers the opportunity to make the most of the Christmas shopping season.

“We are always looking for innovative ways to help our retailers boost their sales,” says Chris Connor, Camelot’s customer marketing controller. “This rollout underlines our commitment to ongoing investment in our retailers by better supporting their needs and the demands of their customers for quality of service and an inspiring and informative in-store environment,” he adds.