The High Street retailer has implemented community intelligence technology from Avail Intelligence, which uses algorithms from customer behaviour on the site. The information drives real-time recommendations and user-generated reviews from the community to provide relevant products for other customers browsing the site. Since the implementation, over 12,000 products have been rated and more than 6,000 unique customer reviews submitted.

“Gamers will always look first to their peers to find out about the hottest games on the market,” says Dr Rolf Elmér, CEO at Avail Intelligence. “GAME is able to use its own customer base to champion their favourite games, which will massively improve the shopping experience for other browsers.”

“Driving an effective, exciting and engaging online presence is crucial for GAME’s future strategy, and building a strong online community for our visitors forms a central element,” adds Alex Croft, managing director at GAME Group Online Business. “By improving the relevance of our customers’ searches, we’re providing an appealing shopping experience, that will in turn enable us to hit performance targets in terms of increased basket sizes and repeat purchases.”