Designed to help fashion brands to implement effective multi-channel retail strategies that drive new revenue streams, this allows users without any IT knowledge to manage and manipulate their front-end web stores with unparalleled speed and flexibility and access up-to-the-minute product information from the CIMS core. At the same time, they can take direct advantage of all the back-end power of the CIMS supply chain, warehousing and fulfillment capabilities.

Whilst larger retailers now have an established web presence and are working towards integrating all their sales channels, smaller players have not been able to afford the high price tag associated with fully integrated, multi-channel retailing. Prologic says that its new solution makes this functionality accessible and affordable to the mid-market for the first time. “Customers shopping from home seek convenience and speed, but they also want integration with other sales channels and instant information on product, stock and prices,” says Sam Jackson, managing director at Prologic. “A fashion retail website needs to be an extension of a traditional store, offering the whole product range. Customers want to be able to see what stock is available at any outlet; they want to be able to order an item over the web but have the option to return it at their local store and they want to use the same gift and loyalty cards regardless of which channel they choose to buy through.”

He adds that the solution enables fashion and lifestyle retailers to do all of these things and, critically, it provides them with one version of the truth. Multi-channel retail customers have a single product catalogue, a single customer loyalty system, a single payment system and, most importantly, a single stock system, delivering a level of cross channel integration previously unavailable to all but the largest retailers.