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2008
 
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Bad weather good news for online clothing sales
Poor weather conditions appear to boost online clothing sales whilst driving people away from the High Street
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The latest figures from the IMRG Capgemini e-Retail Sales Index reveal that snow and rain this April seem to have encouraged online shoppers to spend nearly £326 million on clothes and online footwear sales saw a significant growth in sales of 20 per cent. These figures drew a sharp contrast to sales on the High Street, with the British Retail Consortium reporting that clothing and footwear fell further to their worst for at least eight years. This trend was further backed by the figures in July 2007 – the clothing, footwear and accessories sector shot up by 85 per cent to over £90 million during the week of 16 July 2007 when the UK experienced torrential downpours, hail and thunder. The country also saw flood warnings this same week and the Index reported a dramatic increase in online sales for footwear of 165.

Even in light of the looming credit crunch, the online clothing sector is still growing at a high rate. Of notable interest, shoppers are turning to the internet when making more personal underwear purchases – the Index has seen online year-on-year sales for lingerie rise by 72 per cent. “The lean and fit will survive the credit crunch. Our experience tells us that retailers with strong brand values and a clear target customer will stand out during an unsure economic environment. To introduce changes in fashion seasons online, e-tailers need to communicate with customers what’s new and use various marketing methods, for example email alone is no longer sufficient,” says Julia Reynolds, chief executive at Figleaves.com.
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Sephora selects Medallia as customer feedback solution
Sephora USA is set to implement a customer satisfaction feedback programme across its 202 North American stores, using enterprise feedback management solutions from Medallia
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Shoppers will be invited to access an online survey through a URL printed on their receipts. The beauty products retailer says that the solution will provide customer experience data that is higher quality and more quantitative than the mystery shopper program data it will supplement.

"We spoke to Medallia reference clients, including globally recognised retail leaders. They universally praised the solution. It confirmed for us not only the superiority of their system but also the value of putting in place such a state-of-the-art customer feedback solution,” says Kahla Broussard, vice president of retail at Sephora. “Empowering the store managers with the level of customer satisfaction data Medallia provides will help us create unique shopping experiences for all of our clients."

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Talking about a shopping revolution
By 2015, two thirds of shoppers expect to be paying using their fingerprint, through biometric technology, whilst three quarters will be using interactive touch screen dressing room assistants and half predict 3D body scanning will remove the need to try on clothes
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The New Future In Store study, issued by market information and insight group, TNS, surveyed 4,600 primary household shoppers online in eight countries – Canada, China, France, Germany, Japan, Spain, UK and US – and asked them to comment on 12 innovations. Findings include: 41 per cent of consumers see biometric fingerprint payment as having ‘high appeal’ – rising to 60 per cent in China but falling to 24 per cent in Germany; Whilst 73 per cent expect interactive dressing room assistance to be in place by 2015, just 23 per cent would be likely to use this; US consumers were most keen on ‘smart’ shopping trolleys – 28 per cent ranking it top vs. just nine per cent in France and Germany; 3D body scanning is most popular amongst Germans (21 per cent) compared to an average of 12 per cent; 59 per cent of Chinese consumers rank a holographic sales assistants as their top innovation – whilst Japanese and British like this least, at 15 per cent.

“There’s no doubt that we’re into a time of transition in retailing – and for consumers, the look and feel of a shopping experience is set to change beyond recognition,” says Barry Lemmon, global head at TNS Retail & Shopper Insights. “In our increasingly hurried culture, shopping experiences which free up time are likely to rank top – as shown by this first study into the future of retailing.  But despite desire to save money and time, most consumers aren’t going to be prepared to swap good traditional service for technology – shown by the noticeable lack of enthusiasm for holographic sales assistants.”
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Diesel turns to MediaZest for perfume launch
MediaZest was recently selected by Diesel to create an interactive AV solution to promote the launch of its new perfume Fuel for Life
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To maximise footfall at the selected stores in which the fragrance was launched, Diesel wanted to exploit the latest technology to create a dramatic impact, maximising the visibility of the new product and bringing promotional messages to life for shoppers passing by. Two 103” plasma screens were installed at flagship Boots stores in London and Manchester and video and audio to tie in with a nationwide TV and print campaign for the perfume launch were projected on the screens.

MediaZest was tasked with not only designing the exhibit, but also the execution of the project, ensuring that the displays between the two flagship stores were co-ordinated throughout the campaign teaser and launch. Liaising with two other suppliers, Attic-Room and McKenzie Clark, it ensured that all parties were on site at the same time to create the displays in time for the launch deadline.
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Online sites fail with Web 2.0 technologies
Online sales are slowing for some organisations as buyers grow increasingly frustrated and dissatisfied with the web shopping experience
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Research from Gartner has found that few sites have taken advantage of new technologies to improve usability, interactivity and navigation. However, successful e-commerce operations have invested continually in upgrades to their sites, with many of these improvements running off the Ajax platform. “Many people say that they don't enjoy shopping on the web because it's often difficult to find products they want, prices and shipping costs can be hard to calculate, and check-out often is frustrating and time-consuming,” says Gene Alvarez, research vice president at Gartner. “Our research finds that many e-commerce customers are not repeat visitors. E-commerce sites have one shot to win over buyers - first impressions count. If the site doesn't win the first time, then it usually won't draw customers back, unless the company offers promotions or discounts, or customers are compelled to return.”

Alvarez adds that most companies hastily launched their original e-commerce sites in response to the explosive popularity of early online shopping. This approach was sufficient at the time because customers were willing to tolerate the many shortcomings of Web 1.0 such as poor visualisation, the constant need to refresh screens, multi-page and multi-step checkouts, the need to re-enter personal data, ‘start-overs’ and a generally slow buying experience. But times have changed and sites need to take advantage of Web 2.0 technologies.
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Bad weather good news for online clothing sales
Poor weather conditions appear to boost online clothing sales whilst driving people away from the High Street
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The latest figures from the IMRG Capgemini e-Retail Sales Index reveal that snow and rain this April seem to have encouraged online shoppers to spend nearly £326 million on clothes and online footwear sales saw a significant growth in sales of 20 per cent. These figures drew a sharp contrast to sales on the High Street, with the British Retail Consortium reporting that clothing and footwear fell further to their worst for at least eight years. This trend was further backed by the figures in July 2007 – the clothing, footwear and accessories sector shot up by 85 per cent to over £90 million during the week of 16 July 2007 when the UK experienced torrential downpours, hail and thunder. The country also saw flood warnings this same week and the Index reported a dramatic increase in online sales for footwear of 165.

Even in light of the looming credit crunch, the online clothing sector is still growing at a high rate. Of notable interest, shoppers are turning to the internet when making more personal underwear purchases – the Index has seen online year-on-year sales for lingerie rise by 72 per cent. “The lean and fit will survive the credit crunch. Our experience tells us that retailers with strong brand values and a clear target customer will stand out during an unsure economic environment. To introduce changes in fashion seasons online, e-tailers need to communicate with customers what’s new and use various marketing methods, for example email alone is no longer sufficient,” says Julia Reynolds, chief executive at Figleaves.com.
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Sephora selects Medallia as customer feedback solution
Sephora USA is set to implement a customer satisfaction feedback programme across its 202 North American stores, using enterprise feedback management solutions from Medallia
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Shoppers will be invited to access an online survey through a URL printed on their receipts. The beauty products retailer says that the solution will provide customer experience data that is higher quality and more quantitative than the mystery shopper program data it will supplement.

"We spoke to Medallia reference clients, including globally recognised retail leaders. They universally praised the solution. It confirmed for us not only the superiority of their system but also the value of putting in place such a state-of-the-art customer feedback solution,” says Kahla Broussard, vice president of retail at Sephora. “Empowering the store managers with the level of customer satisfaction data Medallia provides will help us create unique shopping experiences for all of our clients."

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Talking about a shopping revolution
By 2015, two thirds of shoppers expect to be paying using their fingerprint, through biometric technology, whilst three quarters will be using interactive touch screen dressing room assistants and half predict 3D body scanning will remove the need to try on clothes
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The New Future In Store study, issued by market information and insight group, TNS, surveyed 4,600 primary household shoppers online in eight countries – Canada, China, France, Germany, Japan, Spain, UK and US – and asked them to comment on 12 innovations. Findings include: 41 per cent of consumers see biometric fingerprint payment as having ‘high appeal’ – rising to 60 per cent in China but falling to 24 per cent in Germany; Whilst 73 per cent expect interactive dressing room assistance to be in place by 2015, just 23 per cent would be likely to use this; US consumers were most keen on ‘smart’ shopping trolleys – 28 per cent ranking it top vs. just nine per cent in France and Germany; 3D body scanning is most popular amongst Germans (21 per cent) compared to an average of 12 per cent; 59 per cent of Chinese consumers rank a holographic sales assistants as their top innovation – whilst Japanese and British like this least, at 15 per cent.

“There’s no doubt that we’re into a time of transition in retailing – and for consumers, the look and feel of a shopping experience is set to change beyond recognition,” says Barry Lemmon, global head at TNS Retail & Shopper Insights. “In our increasingly hurried culture, shopping experiences which free up time are likely to rank top – as shown by this first study into the future of retailing.  But despite desire to save money and time, most consumers aren’t going to be prepared to swap good traditional service for technology – shown by the noticeable lack of enthusiasm for holographic sales assistants.”
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First for Next in voice solution market
Next has become the first UK retailer to implement the Vocollect Voice solution on a LXE HX2 wearable computer
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It is using this technology at its new, purpose built, 1 m sq ft distribution centre in Dearne Valley, which has been built to supply the chain’s 480 UK and Eire stores. “This project has allowed us to further enhance our range of voice solutions, not only working with Next’s in-house team to create a direct interface, but also in partnership with LXE to voice enable the HX2. We believe that together, we have fulfilled our aim of providing Next with their preferred solution,” says VoiteQ’s CEO, David Stanhope.
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Fizzback/Phones 4u partnership reaps rewards
Fizzback has completed the first stage of an ongoing partnership with Phones 4u, aimed at helping the retailer improve customer satisfaction and loyalty
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Looking to improve customer service in the mobile phone industry, Phones 4u called on the customer engagement specialist to provide an effective way to listen to and engage with their customers via SMS. Jim Slater, director of marketing and CRM at Phones 4u, comments: “Fizzback provides us with vital insight into the mood of the customer base and how our stores are driving satisfaction and advocacy. We view it as an essential component of our customer management strategy.”

The service has been run both after the customer’s first store visit, when SMS messages were sent to enquire about their experience, and once they received their first bill. “We were pleased to find out that our sales teams were consistently helpful and courteous, but we also wanted to make sure that they had fully explained both the phone’s features and the price plan, ensuring that customers didn’t need to call our support lines, or get an unpleasant surprise in their first bill,” says Slater. The retailer has also moved to ensure that the in-store staff bonus system is modified to incorporate scores and rankings that Fizzback generates, and a significant percentage of the bonus that staff receive is now based upon this.
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ZyXEL announces Somerfield contract win
ZyXEL has signed a deal with Somerfield to install a switch upgrade through its partner Wincor Nixdorf
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This equates to a new layer-3 ES-3148 48-port Ethernet managed switch in every Somerfield EPoS enabled store in the UK. “The need for reliable and secure networking solutions in retail is particularly key to the sector’s business for EPoS systems, stock control and managing information. This win demonstrates our continuing momentum in the UK’s network access industry and our ability to deliver reliable and proven technologies that get businesses connected,” says Steve Lloyd, VAR sales manager at ZyXEL.
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Wickes invests in Workforce Management system
Wickes has invested in a workforce management solution from WorkPlace Systems to improve customer satisfaction and increase revenues
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The system produces accurate staff schedules for each store, as well as helping them with attendance management and assists with the labour budgeting process. “We knew that if we could get a better match between our staff and our customer requirements this would make a significant contribution to our performance,” says Craig Pickett, stores productivity manager at the home improvement retailer.

Wickes chose WorkPlace Systems to provide the Workforce Management system and engaged LSI Consulting to review all store processes, produce a set of labour standards and develop an accurate operating model. This enabled the Workforce Management system to generate an accurate forecast of workload demand. As part of the project, LSI was also required to review, streamline and document all store processes, including customer service and management activities and subsequently produce standard timings for all activities.

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Asda, Woolworths, Shell install gift card centres
The Logic Group, working with its pre-pay technology partner InComm Europe, has supplied gift card centres to Asda, Woolworths and Shell petrol stations
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This roll-out follows on from Sainsbury’s implementation of gift card centres in 2006 and increases the total number of outlets by nearly 400 per cent. Over 2,000 UK stores currently sell this new category from InComm, each gift card centre stocking a wide range of cards from a choice of over 40 different retailers and service providers. James Collins, head of marketing at InComm Europe, comments: “This latest large scale deployment to leading household names demonstrate the enormous value that gift card centres are delivering to already respected brands. The success of our centres is evident with December 2007 figures for all transactions 622 per cent up on 2006. They are now proving to be an important new revenue stream for retailers, offering higher returns than paper-based gift voucher alternatives.”
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dunnhumby appoints new partner for Tesco Screens
dunnhumby has appointed production house Great Guns as its new partner to develop the next generation of content for in-store TV network, Tesco Screens
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Great Guns replaces Instrument in providing brand content for the system. Development, management and sales of Tesco Screens, formerly known as Tesco TV, were transferred to dunnhumby in August 2006. It redeveloped the proposition to make it more tailored and complement in-store messages, bringing above-the-line campaigns to life in-store. The network comprises plasma and LCD screens in 100 Tesco Superstores and Extras, with a footfall of six million shoppers every month. Content for the network is divided into seven in-store zones, including Health & Beauty, Home Entertainments and Beers, Wines and Spirits.

“Since our involvement with Tesco Screens we have always focused on the creative quality of their output. Our new partnership with Great Guns will build on this success, and we are very excited about developing the medium to work harder for brands, for the stores and most importantly for shoppers,” says Joel Hopwood, head of Tesco Screens for dunnhumby.
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Azzurri lands major Allied Carpets deal
Allied Carpets has entered into a five-year, fully managed service agreement with Azzurri Communications to converge the voice, data, mobile, LAN and WAN infrastructure, and contact centre operations, for its 225 retail outlets, head office and distribution centres in the UK
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With separate voice and data network infrastructures currently in operation, the retailer desired a converged voice and data strategy, consolidating its entire telecommunications infrastructure to ease management complexity and reduce costs, as well as reap the benefits of a consolidated retail IPT platform. Ken Moss, IT controller at Allied Carpets explains: “We wanted a long-term partner that could deliver all of our networking needs within one contractual framework. With Azzurri, we are able to bring together our entire communications estate under one roof, using best-of-breed technologies, and safe in the knowledge that the continued evaluation of our business processes means we’ll benefit from the most cost-effective and competitive IT strategy.”
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Morrisons looks to improve payroll process
Autotime Solutions has been appointed by Morrisons to assist in the hardware roll-out and on-going support of its employee time and attendance system
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Over the next three months, Autotime’s technicians will work closely with the supermarket chain’s IT Infrastructure team to enhance the hardware throughout all 375 UK stores. The principle aim of the project is to provide a single standardised time and attendance solution used across all Morrisons sites nationwide.

The solution – which utilises swipe card data capture terminals - will optimise the time-keeping processes over the entire store network and assist the retailer's ongoing efforts to improve productivity and to reduce costs by improving the accuracy of the payroll process. As part of the support contract, Autotime will also provide an emergency call out service to resolve any problems that arise within a seven-hour period through its dedicated support teams. Lynn Kenworthy, from the IT infrastructure team at Morrisons, says: “We selected them as a partner because of their business approach and that they had the expertise to enhance our extensive workforce management infrastructure. The project ahead will be an exciting one and we are all looking forward to experiencing the cost saving benefits.”
 
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Island Pacific lands Ann Summers deal
Ann Summers has selected Island Pacific’s IP Planning module, to support the company’s merchandise, store, in-season and assortment planning functions
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The software will be used across all channels, including retail, web, franchise and party plan, for the Ann Summers and Knickerbox brands. The first stage of the planning implementation will go live at the end of May 2008. It will then be rolled out across the business, with the final stages of implementation set for August. The module will enable Ann Summers’ head office to integrate store planning into its buying requirements, increasing efficiency, and providing an accurate reporting tool. Prior to the IP Planning Module installation, the company operated from an Excel-based system, which supports its planning and merchandising activity. Tony Indyk, commercial director at Ann Summers, comments: “We spend 80 per cent of our time collating merchandising information, and 20 per cent analysing the data output via our current system. With the new planning tool, we would anticipate that the time spent on these activities will switch, and as a result we will be able to more efficiently plan across all levels, including channel, location, product and time (weekly or monthly), pre-season and in-season.”

“We chose to work with the IP Planning Module, because of the ease of integration. It is in a relatively straightforward format, and does what we want it to do. The system will help us to plan in detail at all levels, and across different hierarchy, and multi-channel,” he adds.
 
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Major EPoS investment at The Co-operative
The Co-operative Group is making an £8.3 million investment in a single EPoS system for its expanded food store network, the result of the amalgamation of The Co-operative Group and United Co-operatives in July 2007
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The chosen EPOS platform is to be the InControl system, which has been developed by the retailer’s own IT team, and is currently installed in around 1,650 Group food stores and will be rolled out to 550 former United food stores during 2008. This follows a successful pilot in a number of stores to confirm the suitability of the hardware, software and training package. The Group expects that around 20 food stores a week will be upgraded from March. The system consists of touchscreen tills with customer-facing advertising screen, a fully-integrated chip and PIN system, a stock and order replenishment system generating orders that go to Co-operative warehouses and direct suppliers and wireless technology within stores for printing labels and price checking.

Mark Hale, director of IS food retail, comments: “This investment is significant for the Group in that it marks a key step in the process of integration of the societies and the ‘one business in one year’ goal that we have set ourselves. We are confident that InControl provides the best solution for the enlarged food store estate.”
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Numero updates software to cope with language changes
Numero has updated the lexicon within its SmartAgént software, which is used in the contact centres of such retailers as Tesco and Argos when responding to customers
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The software can be 'taught' to understand text language, pigeon English and regional dialects and phrases and text speak. "We see a lot of 'respelling' which people use in their email to give emphasis or accent to words - they're the kind of things that are easily distinguished in speech but difficult to express in written form,” says Tim Easton, director at Numero. "The respelling of 'please' to indicate emphatic or sarcastic pronunciation has become common place and well established enough to warrant inclusion in SmartAgent's lexicon as 'puh-leeze' - and other variations of that spelling.”

“Consumers are also increasingly turning to email to communicate with customer services rather than picking up the phone, and in turn this has meant that their expectations on speed of response to emails has also increased - most wanting a same day response. Getting the language correct helps speed things up,” he adds.
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Habitat strengthens recruitment process
Habitat UK has signed a five-year contract with Bond International Software to deploy its fully hosted online recruitment and talent management software solution
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The home furnishing retailer will use Bond Talent to manage all of its recruitment processes electronically – eliminating existing manual and email-based systems – to provide secure access to its business partners and line managers who manage more than 4,500 job applicants annually. Improving the system will result in an estimated saving of £60,000, together with significant increases in efficiency, speed of operation and time savings.

“With all of our recruitment records on e-mail and paper, we had no systematic way of calculating even how many candidates we had for each vacancy, let alone a way of centralising all the information. With Bond Talent, the time taken from posting a vacancy to filling it can be dramatically reduced. We will see a substantial reduction in administrative time spent and we expect to save thousands through productivity and time savings,” says Sean Thomas, Habitat’s UK head of HR and development. “All of our line managers, regardless of department or location, can post vacancies through the portal to which prospective candidates can submit their applications. These candidates can then be assessed and tracked all the way through the recruitment process. Moreover, our recruitment department has full visibility of each application and can create a ‘talent pool’ from which we can select appropriate candidates for future positions. We see this as a clear advantage for the business.”
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Borders UK to implement Retail Suite solution
Borders UK is set to roll-out and subscribe to the Retail Suite from Itim
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Full contracts are planned to be signed by the end of April with implementation of the solution across the retailer’s entire UK estate before the end of the year. This will form a key part of separation from its previous US parent Borders Group International.

The Retail Suite is an integrated solution and will provide Borders with store systems, merchandise planning, merchandising, finance and management information. This is delivered through a browser interface and can be implemented via a hosted, subscription-based model, allowing retailers to grow their business with IT costs linked to their growth. “After an extensive review of potential solutions and services, we’re looking forward to working with Itim on an exclusive basis,” says Borders UK CIO, Simon Thomas. “They demonstrate a strong understanding of our needs and have already proven their ability to deliver a fantastic solution.”
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First contactless EPoS solution at EAT
EAT has become the first retailer in the UK to introduce a fully integrated contactless payment system
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Through using Commidea’s Ocius chip and PIN solution with contactless technology, the sandwich, soup and coffee shop will now be able to process both Visa (Paywave) and MasterCard (Paypass) transactions for its customers using Barclaycard Business as their merchant provider. It will now be able to offer its customers a method of payment on all transactions of £10 and under. With 350,000 customers per week and an average transaction value of less than £5, the company says that it is ideally positioned to benefit from the technology.

The first integrated contactless EPoS solution has been installed at EAT’s Moorgate branch. Over the coming weeks, the technology will be rolled out to a further 24 London based EAT stores. Guy Harvey, finance director at EAT, comments: “We are delighted to be the first retailer in the UK to introduce a fully integrated contactless payment system. Our customers can now benefit from a faster and more efficient way of paying and we are looking forward to rolling this innovative payment solution out to many of our other London shops over the coming weeks.”
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New Halfords ‘reserve online, collect in-store’ service
Halfords.com has synchronised online ordering and store fulfilment and will be rolling out its Reserve and Collect service through its network of stores during the Spring
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As a result, customers will be able to choose to reserve online and collect in-store, in addition to the traditional method of ordering online for home delivery. The retailer approached JTM Partners to create the look and feel of the new checkout, and Salmon to develop the schematics and functional dynamic pages using CSS, XHTML and J2EE. It reports that 100,000 orders were taken online from November 2007 through to January 2008, prior to the national roll-out.

Jon Asbury, the company’s channel development manager, comments, “It is very important for us to be able to predict customer’s expectations building our customers loyalty and enticing new online shoppers. To do this we knew we had to organise the business around the customer and deliver a consistent brand experience no matter how our customers choose to shop with us. We can now provide a quality shopping experience any time, any place, anywhere and have a business model in place that will support long term, sustainable growth and profitability.”
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Boots trials unique loss prevention programme
Boots has joined forces with PCMS Group to trial a new loss prevention programme
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The programme, which will take place at Boots’s Mansfield store, incorporates a comprehensive range of measures - PoS data analysis, networked video and video analytics - within one package to deliver a robust solution to tackle fraud, theft and shrinkage. The retailer is a long-standing customer of PCMS’s Vision SmartStore product, which uses transactional data to identify exceptions to operating norms that indicate possible shrinkage. The new initiative involves the integration of networked CCTV and video analytics alongside SmartStore, enabling retailers to identify such anomalies through real-time analysis of security camera footage, enabling an instantaneous response to instances of shrinkage.

“The scope of the pilot scheme we have implemented with PCMS is unique within the industry and puts us at the forefront of the fight against shrinkage,” says Robert Jennings, head of loss prevention for Boots. “The programme was designed to examine ways of increasing profitability and improving the customer experience by making existing systems, such as CCTV cameras, work harder. It also offers wider stakeholder appeal, with features that are equally applicable to the marketing and management functions as they are to the discipline of loss prevention.”

“The video analytics software has been designed to monitor footage from across the network of in-store CCTV cameras and alert store personnel automatically to certain behaviour patterns. The system can recognise when customers spend more than a certain amount of time at a particular shelf but can also be configured to identify congestion, till queue length or even spillages in aisles,” he adds.
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Paperchase purchases Dream product
Paperchase has purchased CODA’s Dream accounting software
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“Having worked with Dream at a previous organisation, I was aware of the functionality available from the product,” says Kevin Heath, head of UK finance at Paperchase. “We were looking for a system that was flexible, intuitive and easy to use, as well as giving excellent visibility over the database. Dream, through its fully integrated ledger system, meets these requirements and also contains some well thought out extra functionality. I believe this product will give us a stable base to work from, create efficiencies across the department, allow us to easily interrogate the data and hence drive an informed approach to decision making. Our financial information will be more available and more useful, to the right people across the organisation.”

The stationary retailer has also purchased licenses for CODA’s DreamView tool which builds upon and extends the software’s in-built browsing and reporting functionality, by providing direct, seamless access to external reporting products. This will enable the company to interrogate data and prepare custom reports.
 
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Retail Systems Awards 2008 open for nominations
Retail Systems is now inviting nominations for its 2008 Awards, which will take place on Wednesday, 29th October at the Grosvenor House Hotel in London’s Park Lane
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Now into their third year, the Retail Systems Awards recognise excellence and innovation in the field of information technology within the UK retail sector. The primary criteria for judging are the delivery of definable and significant business benefits, innovation and originality of application, ROI and project management issues such as delivery on time and within budget.

There are 15 categories to be awarded this year, including Environmental Initiative of the Year and Retailer of the Year. For information on table bookings, sponsorship opportunities and how to enter, email: martin.davies@retail-systems.com or visit: www.retail-systems.com/awards

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Study highlights retailers’ email marketing shortcomings
A new retail benchmark study reveals that some of the UK’s largest online and offline retailers are neglecting key areas of the email marketing process and failing to comply with best practice guidelines
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Hitting the Mark, released by dotMailer and evaluating 46 retailers’ email campaigns against 20 criteria, shows that 46 per cent failed to comply with basic legal requirements. Topshop heads the index of UK retailers with a score of 86.5 but is one of only eight to score over 80 per cent. STA Travel, Asda and M&S were close behind with 85.5, 84.5 and 83.5 respectively. At the other end, shoe retailer Office came in last place (54), just behind Lidl and H&M (both 57). Overall, an alarming 35 per cent failed to score more than 70.

Key failings identified by the study included minimal or ineffective design, inappropriate landing pages and non-existent targeting. The average score for effective targeting was a lowly 16 per cent, with only five brands in the study using information about customer preferences to tailor email content and just 15 per cent asked for any information about customer preferences during the sign-up process. “Our study was eye-opening in demonstrating that many retailers are failing to realise the full potential of email as a sophisticated direct marketing channel, offering vast scope for targeted and measurable communications,” says Tink Taylor, dotMailer’s business development director and a member of the Direct Marketing Association’s Email Marketing Council. “There is a long way to go in understanding that email requires specific skills and expertise that offline designers and website developers do not always possess or are not actually aware of. These key elements are essential to ensuring that email marketing activity engages customers, encourages them to interact with brands, and ultimately, impact sales."
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Sharp enhances EPoS range
Sharp Electronics (UK) has launched two new versions of its UP-800 EPoS series – the UP-820F and the UP820N terminals
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The UP-820 range has dual pad and touch screen operation, which aims to bring a new smarter way of working to the fingertips of fast moving retail or food and beverage environments. It also features the familiar sleek design and contemporary two-tone black and grey colour styling of the UP-800 series. Both models are available with integrated 58 mm 2-station printer. The 58 mm thermal printer offers a fast print out at 17 lines per second and the 2-station design is ideal for situations where a journal roll is required.
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PMC India launched
Paul Mason Consulting has announced the launch of its India-based subsidiary, PMC India (PMC-I)
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This aims to offer UK retailers an offshore development service with a difference. PMC-I will look to drive out the problems and inefficiencies of traditional offshore solutions and add retail industry specialisation to provide a practical proposition for medium-sized retailers. “UK retailers realise the cost advantages in having IT systems built offshore. However, until today, their choices were limited to the large offshore companies that dominate the market. Such companies generally want significant deal sizes worth millions of pounds involving hundreds of developers. However, if you’re not in the ‘super retailer’ class you don’t have the scale to attract large companies,” explains Paul Mason, founder and CEO at PMC.

“Ten years ago offshore was in its infancy but during the past five years it’s become an accepted alternative. That is as long as you are a large company prepared to invest money and time, or undergo the typical offshore experience. And these offshore experiences are not scary stories  - they happen,” he adds. “If a medium-sized retailer budgets a development cost then that’s what it has to cost. They can’t afford the rework and the inefficiencies inherent in the offshore process. The problem is usually a lack of retail understanding. PMC understands retail, which gives the customer confidence and ensures a quality solution.
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Vanco inks network services agreement with Specsavers
Specsavers has appointed Vanco to implement and manage its Global Wide Area Network (WAN)
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The five-year agreement, with a contracted value of over £4.5 million, will deliver complete end-to-end connectivity. The solution will use DSL technology across more than 800 sites in six countries. One reason Specsavers selected Vanco was to increase its bandwidth and scalability, allowing stores to be networked in the most efficient way to allow further growth. The company’s active negotiation process also enables the retailer to reduce its IT costs and keep up with the latest technology developments year-on-year.

”Vanco’s technical and carrier independence made a considerable difference to the way they approached our requirements, and I am convinced they will supply on-going benefits to us,” says Ruskin Snow, Specsavers’ IT operations manager. “We decided to use them because they have consistently demonstrated technical innovation and, very importantly, a clear focus on customer service. Vanco’s ability to provide us with the most suitable network for our needs means that we have the freedom to carry on growing and evolving. This combination of services allows us concentrate on what we do best – providing value-for-money eyecare."
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£4.5 billion spent online in January sales
Online spending in the January sales reached a record high of over £4.5 billion, according to new figures released from the IMRG Capgemini e-Retail Sales Index
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The Index reveals that there is variation in the year-on-year growth of individual sectors. Of the sectors that are broken out, the most popular items for online bargain hunters in January were electrical items and clothing which saw the highest year-on year growth. Perhaps a sign of festive excess was the small 9.8 per cent growth in the sales of beers, wines and spirits and the high 18 per cent online spending on health and beauty.

January's high rate of growth is a change in direction from the previously falling trend – year-on-year sales in September was 73 per cent which fell to 66 per cent in November and then 49 per cent in December. The growth in sales volume over the last three months is more than double than the same period last year and is at the highest level since January 2003. While the overall e-retail market is growing because of more retailers entering the online market, the high growth is still concentrated on the bigger players.

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