The two companies are already established business partners in Finland. Aldata supplies its loyalty solution to provide customer data analysis, management of loyalty customer systems and marketing campaigns. Terraventum's Contentum product compliments this with communications solutions enabled by its digital marketing platform.
"The combined Aldata and Terraventum solution is proven within our Finnish customer base and we will now have the opportunity to increase the sales of the joint solution to other markets via Aldata's international operations," says Bertrand Sciard, president and CEO at Aldata. "It makes sense to combine our forces and present a single supplier profile to our existing and future international customers that include some of the world's largest retail and hospitality companies."
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