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Retail Systems would like your views
on m-commerce and e-commerce platforms

Please enter for your chance to win an iPad2 64GB with Wi-Fi and 3G

 

Objective: To achieve outcomes that map onto Intershop’s four key benefits: acquire customers, get loyal customers, optimise processes and analyse results
 
Name*
Job title*
Company name*
Email*
Telephone*
*mandatory fields
 

1)  What percentage of your business revenue comes from e-commerce transactions?
 

100 per cent
75 per cent
50 percent
25 per cent
10 per cent
5 per cent
0 per cent
 

Acquire Customers

 

2) What role does social networking play in new customer acquisition?

 
It doesn’t
Minor role – have some social networking but it doesn’t sync with e-commerce platform
Major role – social networking is a key component and integrates into our e-commerce platform
 

3) How does your e-commerce platform help to acquire new customers?
 
It doesn’t
Helps customers find our site
Provides shopping incentives

Other responses
 

 4) Do you promote the visibility of your website through SEO and SEM?
 
Yes
No
Unsure
 

5) Do you have a fully optimised m-commerce site and any accompanying mobile apps?
 
Yes
No
Unsure
 

Get Loyal Customers  
 

6) How does your website offer a personal shopping experience?

 

7) Are your customer service channels synchronized across e-commerce, Call Centres and in-store experience?
 
Yes
No
 

Optimise Process
 
8) What systems have you integrated into your e-commerce system with your existing IT environment (tick all that apply)?
 

Analyse success
 

9) Do you use analysis tools for the following (tick all that apply):
 
 

10) When do you plan to review your e-commerce strategy and/or platform?
 
3 months
6 months
12 months
24 months +
Not reviewing
 


Our guarantee: your responses will remain confidential. These details will only be seen by Retail Systems and intershop.

Please note that pressing the return key at any point will submit this form whether or not it is complete.
In the event of any problems please contact us on 020 7562 2428