When it first opened, Atlantic Fast Food installed a single screen inTouch system. “Within three weeks of opening and installing the system, we went from 10 to 30 deliveries on a Saturday night with no marketing – just because of the system,” says Giovanni Fionda. 

The benefits are many: caller recognition – customer details appear instantly on screen alongside the shop menu when the phone rings, postcode look-up - new customers are added quickly and accurately and fast touch screen ordering with (optional) selling prompts. In addition, meal deals, offers and delivery charges are calculated automatically.

“The system eliminates human error at the counter”, says Fionda. “The caller recognition saves so much time for us and for our customers. Order taking is even faster - that allows us to serve more customers. We are so much more efficient.”

After a customer has placed an order for delivery and the food has been prepared and is ready to go, the screen is touched to tell the system which driver is taking the order. At this point, a map is displayed to help the driver. Payment can be taken from drivers after one order, a few orders or at the end of the night.

Two months after opening, Atlantic Fast Food added a second screen to its inTouch system to handle the increase in its delivery business. Then six months after opening, it added three Flexpos All-in-One touch screen terminals to the system. “The inTouch system allows me to run three businesses in one – takeaway, delivery and collection” Fionda adds. “Everything is co-ordinated. Delivery is now 40 per cent of the business and growing. Collection orders are increasing too – but not at the expense of my takeaway business. Collection orders are bagged and waiting at the front when customers arrive - staff just need to touch a button on screen. It means we can have a separate and fast moving collection queue. The whole process is much smoother – for us and for our customers.”

The other two Flexpos touch screen terminals are wall mounted in the food preparation area. One displays pizzas, baked potatoes etc. to be made as they are ordered; the other displays special orders for frying. Fionda says, “The first Friday night that I worked with these screens, I thought that business had been rubbish – in fact it was our busiest Friday ever. The screens took so much pressure away that I just didn’t notice.”

Maxatec’s FlexPOS range of point-of-sale/point-of-service integrated workstations have been developed from industrial PC technology to withstand the rigours of modern hospitality and retail environments and incorporate features such as spill-proof LCD touchscreens, lockable disc drive/power switch, wall-mount fixing and enclosed cable management. The Intel chipsets provide a stable, flexible platform. In addition, future protection is ensured through standard expansion features including compact flash card technology.

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