Thomas Cook UK & Ireland is using ATG to power its website

The site required a scalable and reliable platform that would rapidly expand and change its sources of inventory, as well as integrate new features as and when required. It needed to improve its ability to innovate and change content and offers quickly to meet and exceed competitor offerings and customer expectations. In addition, Thomas Cook was looking to reduce the amount of bookings made online without offline intervention.

Russell Gould, director of e-commerce at Thomas Cook UK & Ireland, says: “Today more people are choosing to shop online, and travel is becoming one of the most popular areas to make a web purchase. We’re seeing increased competition in the market, and have chosen to work with ATG to remain at the forefront of innovation, and to offer our customers the best online experience.”