|
The retailer, which also owns the Early Learning Centre chain, is rolling out net.tickIT, the browser-based sign and ticketing solution from Pierhouse, to its entire estate of more than 230 stores. Initially, it is using the system to manage markdown labels and tickets, although the intention is for all its branches to print data-rich, shelf-edge communications in the future.
“The impetus to move to in-store printing was the introduction of Early Learning Centre products into Mothercare outlets and the requirement to manage their markdowns,” says Richard Godfray, group retail systems manager at Mothercare. “While the creation of a markdown label is in itself not a complicated process, we knew that implementing a web-based marketing solution would also provide us with the capability to extend the range of PoS we could produce in-store to shelf-edge labels and barkers and save staff time, as well as material and transport costs.”
|
