The technology will allow Vision Express to profile customer groups and enhance their current segmentation. After accumulating the relevant data, the optical retailer will be able to communicate with its customers in a more personalised way, developing a focused communication strategy ensuring product and clinical contact is at the right time and in the right format.
“After an extensive review of the market we are convinced that SPSS provides the best solution to build and enhance our customer database potential. Their data mining product provides us with the tools to advance our already high competence in data analytics and contact management. We now see SPSS providing us with the next expert step to analyse data management and communication. In short, taking us to the next level in customer understanding and ultimately improved retention,” says David Hart, supply chain director at Vision Express. “The solution impressed us. We knew we were doing well, but the breadth of intelligence and capability opened our eyes to new possibilities in data insight and management.”
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