“This project is another milestone in improving our supply chain effectiveness, allowing us to continue to grow our presence by increasing the number of stores, whilst improving profitability. TXTs experience within retail, and in particular products with short lifecycles, was key. I am confident TXTDEMAND will provide us with the necessary tools to reduce our inventory levels and boost our retail sales, through improved planning capabilities and having a better picture of future demand,” says Ruud Bakker, chief operations officer at Benelux's leading DVD rental chain.