The new site will replace the luxury online jewellery boutique’s online store, www.astleyclarke.com. New features include Wish List functionality and an improved Tell-a-Friend function. Guided navigation, allowing customers to view products grouped by type or colour, will be provided using Snow Valley’s MUSE faceted search solution. The site will also offer greater support for marketing and promotions - for example, allowing customers to be e-mailed a special offer for their birthday.
“We are very excited to be working with Snow Valley on our new e-commerce platform. We followed an extensive selection procedure, and they were chosen due to their wealth of experience in this sector, and the strength of their technical and creative teams,” says Vicky Lovell, operations director at AstleyClarke.com.
