These are being rolled out across all of the fashion retailer’s brands, including Abercrombie & Fitch, abercrombie, Hollister, RUEHL and Gilly Hicks. “There is no question that our strategic relationship with Oracle Retail is delivering meaningful value to our business and will take on an increasingly important role as we move forward with our strategy and key growth initiatives,” says Kristen Blum, senior vice president and CIO at Abercrombie & Fitch. “They not only provide us with industry-leading, best practice applications and technology, but they have partnered with us across the board to get maximum value out of the systems as we aggressively drive our business strategy.”
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