The retailer’s goal is to provide its customers with a rich, personalised online interactive experience on its Greek language site, and a vast range of media and electronic products and services that can be purchased online.
“We want to offer our customers a state-of-the-art online interactive experience, where they can find the products and the services that they want via best-in-class personalisation technology, while also providing merchandising and campaign features that enable us to cater to each customer’s specific needs” explains Robby Bourlas, managing director at Public. “This is an advanced concept in Greece, where we are offering a truly sophisticated and tailored online service to our customers.”
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