Bazaarvoice has been appointed by the outdoor clothing and equipment retailer to implement and launch the service within the next four weeks. “Our vision for the Webtogs brand is to start evolving towards a single online destination where people can not only buy products but also get great quality advice and product recommendations,” says Philip Wilkinson, co-founder and marketing director at Webtogs. “User reviews and Q&A sessions with experts and other shoppers all help customers narrow down choices and give confidence in their final purchase selection. Impartial advice and product reviews from our community of past visitors and tog experts will instil customer confidence, increase customer retention and in turn drive sales.”
“Owning our own customer content is also important, which is why we chose Bazaarvoice’s platform. The choice between building this ourselves and outsourcing it was a difficult one, but the pros of using their expertise outweighed the cons,” he adds.
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