The fourth inception of the retailer’s site is underpinned by the hybris e-commerce platform. Mike Coogan, marketing and e-commerce director at Toys ‘R’ Us, comments: “Our prime objective was to make our website more intuitive and easier to navigate. The Hybris platform has enabled us to build a functionally rich e-commerce solution that will allow us to enhance our online presence. The size and diversity of our product line - from toys to computers to pushchairs – means that taking a consistent and co-ordinated approach to Product Information Management (PIM) and pricing is essential.”
