Under a project named Customer First Companion, the solution enables The Carphone Warehouse to gain visibility into key trading data and processes in all of its stores, including marketing, merchandising and promotions. Chris Martin of the Retail Services Team, comments: “The implementation of RedPrairie’s solution has resulted in very positive feedback from store managers. We use e-mail for a lot of internal communication, and we wanted to use the Customer First Companion project as a supportive tool designed to drive process improvement in our support centre. The feedback that branch managers give through the system provides for the first time real evidence of where we need to improve. The system also aids efficiency through forward planning and workload management, which encourages pro-active rather than reactive behaviour, and delivers far clearer accountability to both support centre and stores.”